Tuesday, November 3, 2015

Why Bernie Sanders Will Win -- Part 2: Morality

Original poster art by Jaeil Cho
(I plan to donate 5% of all profits made from the Bernie poster at the end of each month to his campaign.)

Why Bernie Sanders Will Win – Part 2: Morality
By Joe Brunoli
a.k.a. EuroYankee
There is another aspect of the Bernie Sanders campaign of which the establishment political set and the mainstream media seem wholly unaware: his direct and persistent appeal to people’s morality.

Bernie’s full-throated attacks on what he calls “the billionaire class” are widely described as a populist message, designed to appeal to working class moderates on an economic level and liberal intellectuals on a philosophical level.  The media frame the Sanders message and the Sanders campaign as straddling these two demographic groups, and they constantly express doubt as to whether Bernie can expand his audience beyond these two cohorts.

What neither the establishment media nor the establishment political class have grasped, however, is the extent to which the Sanders Message is an ecumenical call for a return to morality.

Bernie is addressing economic issues that have not been tackled openly and honestly in over thirty years. The novelty of such a thematic is part of why he has such appeal among voters looking for a fresh dialogue and new ideas.  What gives Bernie the ability to win over voters of all stripes, however, is his willingness to ”call out” the ultra-wealthy and the corporations for their rampant greed.

The 1980s saw a rise in the perceived importance of wealth and financial power, or what Niall Ferguson, the noted Harvard economist, has described as “The Ascent of Money”. The Reagan Revolution brought with it the idea that our purpose was to become rich, to win, to beat out our competitors not only in our professional lives but everywhere. The 1980s of Ronald Reagan was the time of the first banking crises, the first bailouts, and the birth of America’s fascination and obsession with the wealthy. Lifestyles of the Rich and Famous debuted in 1984. Dallas and Falcon Crest, the fictitious depiction of two powerful family dynasties, dominated prime time

TV. Everyone wanted to be rich.  And that was okay because, as Gordon Gekko assured us, “Greed is good.”

In the 2015 of Bernie Sanders, greed is definitely not good. As a matter of fact, greed is evil. Avarice has once more regained its place among the Seven Deadly Sins, and it is perfectly okay to condemn – on moral grounds - those who are fabulously wealthy yet aspire to even more wealth.

The quasi-religious nature of the moral opprobrium Bernie heaps upon the wealthy and the corporations is no accident, and in his economic jihad Sanders has one incredibly powerful and yet seemingly improbable ally: Pope Francis. Whenever he gets a chance, Bernie gives a shout out to the Pontiff, telling anyone who will listen that Francis is one of his “heroes”. Bernie cites the Pope whenever he is talking about income inequality, climate change, unbridled capitalism, the need to take care of the poor, and what Francis calls “the cult of money.”

And so we have the Sanders recipe for success: a “political revolution” that is fueled not just by economic themes but by moral dicta. And it is resonating. The Reagan 80s saw the rise of the so-called “Moral Majority” that quickly turned Americans’ attention away from economic issues and focused them on what Pat Buchanan called the “Culture Wars” over abortion, equal rights, gay marriage, and so on. Bernie is, in many ways, appealing to that same cohort of people who are ready and willing to vote their moral conscience, but he is turning them back to the morality of a massively unfair economic system. Whether he can actually cobble together a majority with this moral message remains to be seen, but so far he seems to be hitting the right chords.

Bio: Joe Brunoli, a.k.a. The EuroYankee, is a US ex-pat with dual US-EU citizenship. Originally from Connecticut, Joe currently splits his time between his ancestral residence on Lake Como, Italy and his apartment in Barcelona, Spain. He travels Europe extensively for his work and tries to find time to comment on trends, attitudes, politics and points of interest - especially as they may affect or regard the US. 

Are you attending or hosting an event to promote Bernie this week? What's holding you back? Get out there! Go to the national events map page and type in your zip code and see what's going on in your neck of the woods. Go Team Bernie! 


  1. "America’s fascination and obsession with the wealthy." Says it all, really. People seem convinced they too will one day be as rich as the 1%, when it won't happen. The "Greed is Good" ethos is a toxic and corrupting one. It encourages people to neglect their neighbors in the most shameful and ignorant ways. Bernie Sanders has a policy of helping the most people in the most beneficial way. He has done so for all his career as first mayor, then congressman and senator, and he will continue to do so as President. #FeeltheBern #BernieSanders2016

  2. "It doesn't matter if most voters don't benefit, they all believe that someday they will. That's the problem with the American Dream, it makes everyone concerned for the day they're gonna be rich." - President Bartlet (The West Wing) Sadly this rings true in real life everywhere. It never ceases to amaze me. GO BERNIE!

  3. I agree, J and J. It does seem that some of the 99% feel they're actually members of the 1%, and yet it's obvious that they aren't and probably will never become members of that hard-to-enter club. Why are Americans so easily fooled by the 1% lies? Is it easier to live in a fantasy world than to accept reality?

    Bernie brings us all down to earth with the cold, hard facts and offers solutions--not despair or fantasy. He's not afraid of pointing out the corruption and greed that has poisoned our very society, and what must be done to clean things up (i.e., overturn Citizens United). His is truly the healthier and happier alternative to living in a 1%-induced nightmare of income inequality and sub-standard wages. #FeeltheBern and join the positive revolution, voters! Vote Bernie Sanders in 2016!


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